From haute couture to high street casual or weekend leisurewear – there is something for every culture and budget available all over Dubai for the 32 days of DSF.

This year’s festival features:

An array of new fashion themed events that include Fashion Central @ the Mall of the Emirates on 15-17 January based around launching “New To Dubai” fashion brands and collections

Fashion Express a flash mob style pop-up store event held in Dubai Festival City Mall and Ibn Battuta Mall on 15-16 January and 22-23 January.

> Fashion on Ice event at the Dubai Mall Ice Rink on 17th January.

Fashion street runways events at Burj Plaza, Meena Plaza and Al Fahidi during January.

The Cover Pop-up Shop “DSF Edition” featuring the collections of locally based and regional designers, from 18 -20th January at the Fashion Lounge.

The Dubai Mall and Hermes “Wanderland”, a unique exhibition by Luxury French house Hermès which opens on 21 January at The Dubai Fountains of The Dubai Mall.

DSF 2016, which is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), runs until 1 February under the tagline ‘Unwrap The Exceptional’.